The right sales team and strategy is critical to both convey a hotel’s brand and to tap into key feeder markets. Our dedicated luxury sales leadership works with the property sales team to set a robust strategy targeting applicable group segments based on the unique dynamics of the hotel. Private Label’s regional teams have established group relationships with experience growing business across all group segments including Tour/Wholesale, SMERF, Leisure Group, Corporate Retreat, and weddings.
Cocoon Luxury & Hospitality has robust digital marketing capabilities and the resources to effectively market, manage, and drive direct bookings.
Key Digital Strategies:
Cocoon Luxury & Hospitality leads the creation of an independent website that drives traffic and maximizes distribution across direct channels. We believe in the need to convey the unique identity of the property and provide a clear value proposition to increase high rated direct business and differentiate the site from OTAs.
Key Digital Strategies:
Private Label believes in tailored hotel programming that goes beyond social media. Private Label works to create, then reinforce the hotel’s brand and sense of place by curating activities that stimulate fun and wellness.
Private Label directs public relations campaigns to market a range of hotel events including major launches and rebranding to capitalize on hotel investments. The hotel’s story and identity are disseminated through social media, peer-to-peer, and marketing campaigns.
Key Services:
Project Leadership
Private Label directs public relations campaigns to market a range of hotel events including major launches and rebranding to capitalize on hotel investments. The hotel’s story and identity are disseminated through social media, peer-to-peer, and marketing campaigns.
Programming/Design Oversight
Private Label directs designers in the creation of activated spaces that tell the hotel’s story both inside and out. Every hotel feature is curated, from the arrival experience to how the customer shuts off the lights. Private Label incorporates elements such as wine tastings, movie nights, craft cafes and bars, that resonate with guests and the community.